Social media is ever-evolving.
Instagram used to be a behind-the-scenes look into bloggers’ lives. Now it’s all staged photos full of hashtags, that were actually taken 3 days ago and edited in photoshop. There’s nothing Instant about it. The plus side is, we have feeds full of pretty pictures and inspiration. I love it.
But, we were missing out on the more intimate details. It’s how we connect with our readers. Twitter is dying, and it’s full of links anyway. Facebook no longer helps small blogs and brands. Enter Snapchat.
When Snapchat first arrived on the scene, it was primarily used by teenagers — as is the case with most social media. It was highly criticized because the pictures disappear, was deemed an app for sexting teens, cheaters, and spammers. And then it was an app for friends. You’d have entire conversations full of back and forth selfies with text written over them.
But then Snapchat evolved, too. It added something crucial to blog world, stars, companies, and basically anyone who would want to reach out to people who aren’t on their contact list.
Instead of just sending a snap to your friends, you can post a snap to your story, and anyone who chooses to follow you (whether or not you’re following them, as long as your privacy settings allow it) can see it for 24 hours.
So how are bloggers using this?
This allows readers and followers to get a more real, un-staged view into your life. You may not be into that, but your readers will be. The other perk, though, is you can let your followers know there’s a new blog post or YouTube video up! I follow a lot of bloggers and YouTubers on Snapchat, and I have to admit when Jaclyn Hill snaps that she has a new video uploading, I go look at it.
And the best part? Your snaps revealing your dirty laundry pile won’t forever be on your Instagram feed.
Are you using Snapchat? If so, how do you use it?